2019 Topics

The various conference sessions expose proven approaches for launching and managing creative products and services, managing and marketing talent, assessing and determining when to launch a business, identifying trends and capitalizing on market disruptions, and other strategic challenges.

SECURE YOUR CONFERENCE SEAT HERE FOR ONLY R150 (BOTH DAYS)
Conference Programme Below

Day 1 – The Business of Entertainment Conference Guide (Click on the times for more info.)

DAY/TIME TOPICS SPEAKERS/PRESENTATION FORMAT KEY TAKE OUT INDUSTRY/SUB SECTOR
DAY1 26th Sept. DAY 1 DAY 1
09h00 NETWORKING
10h00 – 10h45 Opening – Joburg City’s Emerging and Strategic Cultural Partnerships and Trends • City of Joburg MMC: Community Development: Nonhlanhla Sifumba All

• Music/Film/Theatre/Dance/Radio/TV

10h45 – 11h15 Botswana, a blank canvas for the creative arts

Presenting a destination of choice – Botswana; not only appealing to the millennial but a destination that offers locations for artistic projects such as film, music videos and so forth. Find out about both the pristine wildlife regions as well as urban and village areas that can be used for sets.

Presentation

• Dawson Kgosi Ramsden, Marketing Executive Eco- Tourism: Botswana Tourism Organisation

• New Markets

• Strategy

• Business Development

• Film

• TV

• Music

BREAK NETWORKING BREAK
12h00 – 12h45 Getting Ready for the 4th Industrial Revolution

In the advent of the digital revolution creators of entertainment and other art forms need to rethink their role in society. Define 4IR in relation to creativity in the now and the future. and identify

current challenges and opportunities. The music and film industry are a prime examples of how AI impacts on the creative industries. Will AI write blockbusters and make hit music or are we poised for creatives taking a more significat role in the value chain? What is imagined as creative work of the future?

Panel Discussion

• Andrew Mitchley, Chief Operating Officer: David Gresham

Entertainment Group

• Dr. Tegan Bristow: Director: Fak’ugesi African Digital

Innovation Festival

• Dr Anthony Ambala: Head of Multimedia Department: FADA, University of Johannesburg

• Yandisa Sokhanyile :Founder; Konecta

• New Technology

• Innovation & New Markets

All

• Music

• Film

• Theatre

• Dance

• Radio

• TV

12h45 – 13h30 LUNCH BREAK
13h30 – 14h15 Doing Business With The SABC (What you need to know)

The South African Broadcasting environment is at a very interesting juncture in 2019. Many new platforms are entering the local television ecosystem. SABC remains the largest public broadcaster in South Africa that supports the local industry.  It is important to understand how to do business with SABC especially for small production owners, sector entrepreneurs and budding producers. Get in-depth knowledge and find out more about the public broadcaster’s future plans and its commitment to empowerment and support for the sector.

Presentation

• Nirvana Singh: Industry Development Manager: SABC

• Business Development

• Networking

• Strategy

• TV

• Film

• Radio

14h15 – 15h00 The process of proposing a TV production (How to structure a proposal)

Commissioning agents at TV stations receive plenty of proposals for shows. How do creative entrepreneurs make their submissions stand out from the rest. You only have a short time to impress. You need to ensure that your pilot is not a waste of your hard earned money. So you need to demonstrate your show is likely to run. How do you show that you know your target audience and get buy-in? Find out how to better organize and clarify your ideas from one of the most seasoned commissioning editors in the country. Your best bet to minimize risk and avoid rejections.

Presentation

• Milly Summersgill: Commissioning Editor-Entertainment: SABC TV Content

• Business Development

• Networking

• Training

• Strategy

• Music

• Film

• Theatre

• Dance

• Radio

• TV

BREAK NETWORKING BREAK
15h30 – 16h15 The World Is Your Stage (Global Success Tips For Creatives)

Many of the world’s biggest stars and achievers will tell you that creating a performing art career demands disciple, understanding that you are a business, creating opportunities from having signature style and a high work ethic and so the list goes on. What better way is there to  learn exactly what it takes to conquer the world than from a globally acclaimed director, writer, actor and multi international award wiining performing talent, who has achieved unparalled international success – Dr. John Kani.

Presentation

• International Performing Artist: Dr. John Kani

• Music

• Film

• Theatre

• Dance

• Radio

• TV

16h15 – 17h00 Presentation

Day 2 – The Business of Entertainment Conference Guide (Click on the times for more info.)

DAY/TIME TOPICS SPEAKERS/PRESENTATION FORMAT KEY TAKE OUT INDUSTRY/SUB SECTOR
DAY2 27th Sept. DAY 2 DAY 2
09h00 NETWORKING
10h00 – 10h45 The Next Frontier Beyond Digital

The evolution of music within the different revolutions and how music execs, musicians and creatives as a whole can take advantage of technological advances to advance their existing skills, gather business intelligence and make bankable revenues.

Keynote presentation

• Pfanani Lishivha: CEO SAMPRA

• Business Development

• New technology

• Music

• Online Entertainment

• Creative Industries

10h45 – 11h30 Ways to Make It As A Creative Entrepreneur (The real hustle)

There is distinct growth of the understanding of creative entrepreneurship. If you invest in talent, creativity or make a living from some artistic effort, you might be grappling with improving your business or moving your aspirations and visions to the next level. Gain knowleadge and insights on planning for your creative business and creating a route map to creative and commercial success.

Keynote presentation

• Avril Joffe: Head Cultural Policy and Management Department; Wits School of Arts

• New Markets

• Management

All

• Music

• Film

• Theatre

• Dance

• Radio

• TV

11h30 – 12h00 NETWORKING BREAK
12h00 – 12h45 Secrets Of A Social Media Trend – Digital Viral Marketing

Using digital channels of social media to engage with online communities is a daily activity for almost every indivisual. However, for both small and large business the art of reaching millions can be a daunting task. There is methodology behind what is known as viral marketing. Learn the patterns, tricks and qualities used to benefit from a tactic that can fast create thoudands

of leads, drive conversion and achieve ROI that goes above and beyond cost. Today’s creative marketer can apply this power of exponential growth, and the objectives of viral marketing.

Presentations

• Lauren Dallas: Founder; The Growth Academy & Co-Founder of

Future Females

• Social Media

• Digital Marketing

All

• Music

• Film

• Theatre

• Dance

• Radio

• TV

LUNCH BREAK LUNCH BREAK
13h30 – 14h15 RIGHTS SYMPOSIUM: (brought to you by Soweto Theatre) Staying On The Rights Side of Online Entertainment

Are you a music producer, a writer or artist and want to know if you have the right to reproduce a piece of music? There are legal rights implications to reproducing sound recordings, including a song in a video, using it in ringbacks, background music etc. Other FAQ include; what is the price of such a mechanical license, do you need rights to cover a song and many more. Find out all you need to know about reproducing and distributing compositions and the biggest misunderstandings from an expert.

Symposium – facilitated by Nomsa Mazwa

• Munyaradzi Chanetsa: Head of licensing and new business: Capasso

• Administration

• Innovation

• Music Business

Management

• Music
14h15 – 15h00 Your Work, Your Copyright (The Impact of the 2017 copyright amendment bill)

Copyright can be an efficient and cost-effective tool to gain a competitive advantage, generate royalties and pursue infringers. However, as much as there has been a need to review current laws in order to mordinise, ‘The Copyright Amendment Bill’ as drafted has been heavily critisised by industry. If copyright law protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture, how would the change in law impact on your work?

Symposium (panel discussion) – facilitated by Nomsa

Mazwa

• Manqoba Kubheka: General Manager: Licensing at SAMRO

• Nontando Tusi – Policy Fellow: ReCreate

• Administration

• New Strategy

• Business Management

All

• Music

• Film

• Theatre

• Dance

• Radio

• TV

BREAK NETWORKING BREAK
15h30 – 16h15 How To Up Your Creative Hustle Online

Today, turning your talent into a business is arguaely made possible through online platforms. Easier said than done it would seem. Get into the mind of one of the most successful online enterprising African artists who has built a susscesful online venture for over five years and continues to thrive in a highly contested content marketing space. Learn about how to turn your likes into serious bucks from Slikour.

Presentations

• Siya Metane (Slikour): Founder; SlikourOnLife

• New Business Model

• New Strategy

• Digital Strategy

All

• Music

• Film

• Theatre

• Dance

• Radio

• TV

At A Glance

  • Ways to Make It As A Creative Entrepreneur

  • Your Work, Your Copyright (The Impact of the amendment bill)

  • The World Is Your Stage (Global success tips for creatives)

  • Getting Ready for the 4th Industrial Revolution

  • Secrets Of A Social Media Trend – Digital Viral Marketing

  • Doing Business With The SABC – What You Need To Know

  • Staying On The Rights Side Of Online Entertainment (Digital licensing & rights) – brought to you by Soweto Theatre

  • How To Up Your Creative Hustle Online

  • The Process Of Proposing A TV Production (How to structure a proposal)

  • The Next Frontier Beyond Digital

SECURE YOUR CONFERENCE SEAT HERE FOR ONLY R150 (BOTH DAYS)

Sessions take place over two days: 26 – 27 September 2019